“I’ve spent my life in a path of least resistance.”
THE CREATIVE
Profession:
Visual artist
Location:
Sandviken, Sweden
Introduction:
I’m a multi-disciplinary creative providing services such as art/creative direction and custom visuals to select artists and commercial clients.
Context:
Addison Rae, Boiler Room, Channel Tres, Peggy Gou, Rita Ora, Rosalía, Steve Lacy, SZA, Vogue Scandinavia
Latin GRAMMY® Winner 2022 (Best Recording Package - MOTOMAMI by Rosalía)
Uproxx Sound + Vision Awards 2024 (Best Cover - SOS by SZA)
THE QU & A
What are 3 values that you wish to mediate through your work?
Value and explore science
Reflect on our shared past
No violence
What are 3 relevant problems that you wish to solve through your work?
I’m not really looking to solve problems through my work. I’d rather call it commentary; perhaps highlighting problems or providing perspectives.
THE CONVERSATION
VOLUME VIII - ACCENTS
What do you see as your cultural path and how do you articulate it to the world?
I’ve spent my life in a path of least resistance. I find myself unable to put genuine effort into things that don't spark my passion. In school, in work , in all, I’ve always done the bare minimum if it doesn’t inspire me, and spent every second I have to spare doing what I love: creating things. In retrospect it led me to where I am today, living off of what I love to do. I’d guess the journey is similar for a lot of creatives.
How do you define change, imperfection and focus? How do they define you?
Change
Change is a key source of inspiration for me. Redecorating my apartment, traveling, moving somewhere new, bringing my laptop to a new café.
Imperfection
Imperfection is realism.
Focus
Focus is the state I find myself in when inspiration embraces me and food/sleep become trivial, creatives generally call it “flow” within this context. My favorite part of focus apart from the process itself is having intermittent cigarettes and looking through my progress so far.
What are the ‘accents’ that make your work authentic?
Perhaps my love for parody and humor. I don’t necessarily mean that in a funny way. Approaching design, which inherently takes itself seriously, in a manner that draws ideas from puns generates an interesting ‘accent’. That, combined with my love for science and history I guess could be a partial recipe for whatever authenticity is found within my work.
THE LEADER
Creative Leaders to look up to:
Eric Timothy Carlsson
Samuel Burgess Johnson
This conversation contributes to a new media format, where Creatives are in full control of their narratives. By exploring alternatives to narrative journalism, GAHSP starts unconventional conversations, emphasizing values and problems that shape our lives collectively.
Conversation Led by Julia Horvath
Image Courtesy of Viktor Hammarberg
Unedited. Only Formatted.
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