Graeson Alexandre Yeung, Chairman of Yeung Kong Holdings and CEO of Halcyon Global, Hong Kong

@graeson.a wears many hats. Chairman of Yeung Kong Holdings Limited and CEO of Halcyon Global spoke to us about the issues of visibility and accessibility in times of the pandemic. Indeed, brands want to be seen, but is there a way to leverage the crisis and be on people’s minds constantly without coming off as insensitive or shallow?